The BillGuard Resolution Center
“The company soon plans to launch BillGuard Resolution Center, a lightweight platform that largely removes the bank from the dispute process, placing the bewildered card holder directly in touch with merchants for a first attempt to resolve charge queries. If the merchant doesn’t give the cardholder satisfaction, the cardholder can still turn to her bank to adjudicate a dispute, but BillGuard claims, convincingly, that in the great majority of cases queries should be settled far more efficiently by directly linking merchant and cardholder.
The bank can therefore rid itself of much of the painful and expensive middleman role without ceding ultimate control over the transaction. Upstanding merchants should also love it, since they’re currently charged even for banks’ complaint investigations and suffer heavy fees for breaching a certain threshold of chargebacks (usually 1%). BillGuard Resolution Center, applied at scale, should drastically lower all chargebacks.”
I bet there’s a PayPal person over there. The naming is too much of a coincidence.